Steam Methane Reformers are used to extract Hydrogen from Methane (or Natural Gas) to produce industrial quantities of Syngas or Synthesis gas.
Syngas is important, as it can be used instead of gasoline. Most combustion engines and LNG Turbines can be converted to use this fuel which burns much cleaner.
The Andretti's may even promote or participate in a syngas race. https://andretti1.com/powertap-hydrogen/ On the West Coast, the Andretti family has already developed a network of fueling stations.